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How to prepare a case?

Read the rules

That’s where you’ll find out how to impress the Jury.

Get your act together

file composition:

Ensure you submit all entry materials exactly as they were requested. Any missing material or information can result in disqualification.

The written brief is the most important part of the entry because it frames the business challenge and illustrates the creative approach as well as the effectiveness of the entry.

  • English is mandatory for the written brief
  • The best briefs explain the competitive environment, the objectives and goals, and any evidence of performance. The brief should respond to the judging criteria (limited to 500 words).
  • Briefs should be clear, concise and free of jargon and exaggeration 
  • Each Jury analyses the entries in their categories. The judging criteria defer per Jury as explained further in this document.

These are the things we need:

Company information

  • Contact details of the person in charge of the submission: Company/Name/First Name/Function/Mobile/Adress/Postal Code/City/VAT
  • Contact details submitter: Company name/Logo (300 dpi)/URL/Key contact name/Key contact first name/Email/Mobile
  • Contact details other parties involved (if any): Company name/Logo (300 dpi))/URL/Key contact name/Key contact first name/Email/Mobile
  • Contact details client (if any):Company name/Logo (300 dpi))/URL/Key contact name/Key contact first name/Email/Mobile

submission information

  • Selected category(ies)
  • Written brief (in English - Max 500 words – adaptable per category)
  • Case Image (300 dpi)
  • Video presentation (120 sec. max.)
  • Period (Digital Communication & Digital Media only)
  • Media used: Images/URL of different media (Digital Communication & Digital Media only)
  • Other material (All categories)